advertising campaign/branding/motion graphics

Black Pearl is a boba tea beverage line that offers various classic flavors. The overall branding revolves around a pirate theme to compete with other existing boba brands and to add a new excitement for boba lovers. 

featured in santa fe college juried student exhibition 2021

tools used

what's the goal?

The brand aims to deliver quality bubble tea without the trouble of waiting in line in tea shops. Packaged in cans, these  beverages offer an alternative to plastic-covered takeaway cups and straws. 

watch the motion graphic ads below